Bosch Tiernahrung × Global Vision
An interview-led company documentary about pet care, family-business heritage and modern pet nutrition.
- Company role
- Head of Production and Creative Director
- Project credit
- Creative Director · Editor
- Publisher
- Global Media Image / Global Vision
Final published film · 7:48
Watch on YouTubeThe creative task was to shape specialist knowledge and company history into a coherent editorial film carried by people, place and supporting detail.
The final film is publicly available. Private production documents were used only to confirm scope, workflow and collaboration; personal contact details are not shown. No audience or business-performance result is claimed.
Build a credible company story from interviews and observed detail
The film connects pet care, family-business heritage and modern production through an interview-led structure rather than a product demonstration alone.
Islam's project contribution covered creative direction and the edit. The wider production involved client marketing, production coordination and cinematography.
From client brief to reviewed final cut
The sequence below reflects the documented production plan. It describes how the team intended and organised the work, not a claim about campaign performance.
- 01
Brief and pre-production
A client briefing and creative follow-up established the subject, interview direction and practical production requirements.
- 02
Questions and treatment
The team translated the brief into interview questions, a narrative treatment and a call sheet for the production day.
- 03
Interview-led shoot
The documented plan paired four interviews with contextual B-roll, setup time, a location change and client sign-off.
- 04
Edit and review
The planned workflow moved from first cut into two feedback and revision rounds before final delivery.
Clear responsibilities across client and production team
- Islam Ashraf
- Creative direction and editing within his company role as Head of Production and Creative Director.
- Client marketing
- Briefing, access, factual alignment, review and final sign-off.
- Producer
- Scheduling, contributor coordination and production-day logistics.
- Cinematography
- Interview and B-roll capture across the planned locations.
Professional film ownership from concept through edit
This case shows creative judgement inside a real client-production workflow: turn a brief into an interview structure, guide the narrative, collaborate with specialist crew and carry the story through the edit.
The public film is the final output. Its publication is documented; viewership, conversion and commercial impact are outside the available record.