PSG Season Subscriptions Media Plan
Turn casual matchgoers into committed season subscribers by making the subscription feel like guaranteed belonging: same seat, same ritual, same team, every home match.
Use Meta and TikTok as the paid-social engine, supported by YouTube and Snapchat. Start with emotional reach, then retarget high-intent users using seat benefits, pricing clarity, belonging, scarcity and urgency.
Camille turns channel behavior into message logic
The persona interaction connects tension, channel behavior, message and conversion barrier.
Camille,
Young professional who attends 4–6 PSG matches per season with friends and follows PSG through Reels, TikTok edits, YouTube highlights and friends' Stories.
- motivation
- Guaranteed access and belonging
- barrier
- Price commitment and schedule uncertainty
Camille already buys into matchday emotionally, but the season commitment needs to feel useful and worth protecting.
Don't just watch PSG moments. Own your place inside them.
The allocation is locked; the strategy changes by channel role
Select a budget segment to update audience, objective, format, message and role.
Meta
- objective
- Sales / Leads
- message
- Every home game starts before kick-off. Make the Parc your place this season.
The plan shifts from reach to qualified demand
The timeline shows planned optimization logic without implying live campaign performance.
Launch emotional reach
Qualified demand is the real campaign readout
Planning targets are kept close to the numbers they qualify.
Generate qualified demand leading toward 1,000 influenced subscriptions or renewals and 8,000 qualified waitlist or ticket-interest leads within eight weeks.
- - reach
- - video views
- - 3-second / 6-second view rate
- - frequency
- - CTR
- - landing-page visits
- - lead-form opens
- - cost per visit
- - leads
- - checkout starts
- - purchases
- - CPA
- - ROAS proxy
- - CRM match rate
- - lead-to-sale rate
- - repeat buyers
- - unqualified lead share