Solar GMI
From technical services to a clearer digital customer journey
Website UX and content structure, German service copy, brand development, lead messaging and publishing coordination for a Berlin solar-energy business.
- Role
- Marketing and Social Media Manager
- Scope
- Website · content · brand · lead generation · publishing operations
The live homepage shows the service-first hierarchy and German positioning currently in use.
Current live capture · July 2026 · site may have changed after handoff
The work connected service information, campaign messaging and enquiry journeys into one practical publishing system rather than treating each channel as a separate task.
Scope note: this page shows selected material from the working archive and the current public site. The site may have evolved after Islam's July 2025 handoff. No conversion, media-performance or revenue result is claimed.
Five connected workstreams
The remit covered both customer-facing communication and the operational work needed to review, approve and publish it.
Website and product structure
Structured service and product content so visitors could move from orientation to a relevant enquiry path.
German service copy
Developed benefit-led website and campaign language for a technical category without presenting the work as performance data.
Lead journeys
Supported Meta and website lead-form messaging, including the handoff from campaign promise to contact action.
Brand and campaign system
Designed the Solar GMI logo and translated the visual direction into reusable service and campaign material.
Publishing and approvals
Coordinated review and publishing QA across design, development and stakeholder approvals.
A direct path from service promise to enquiry
The current site remains the canonical destination. These captures document the public state in July 2026 and are not presented as a frozen record of the 2024–25 handoff.
The contact destination turns the service journey into a direct enquiry path with a concise form.
Current live capture · July 2026 · site may have changed after handoff
- 01Orient around the relevant energy service
- 02Understand the offer in clear German
- 03Move into a direct contact action
Brand and service communication in use
Selected pages show how the identity and information hierarchy carried across a German-language service-package system. They are historical work samples, not the current commercial offer.
The selected lockup combines the energy category and solar-grid idea in one compact brand mark.
Historical working material · logo development · 2024
A modular service-package document extended the website language into a practical sales asset.
Historical working material · service communication · January 2025
The package system separated service levels through consistent hierarchy, colour and scannable lists.
Historical working material · selected package page · 2025
The same content pattern was applied across tiers for easier comparison.
Historical working material · selected package page · 2025
The top tier completes the shared information structure without changing the reading model.
Historical working material · selected package page · 2025
Commercial content work with delivery ownership
This project shows paid, hands-on work across content architecture, German copy, campaign-to-form continuity and cross-functional publishing.
The available material documents scope and craft. Performance data was not available for publication, so this case deliberately stops short of impact claims.